There is a significant growth in the demand for quality candidates in the job market. Human Resource professionals and employers seek the right talent for various job positions, hence using advanced recruitment technology to keep up with emerging trends.
Companies are sparing no effort to get the most talented candidates on board, implementing the latest software and digital solutions that help them outperform their competitors and hire the top talent for the organizations. There was a time when the recruitment process was restricted to a single platform but now, multiple tools are introduced to deal with different stages of the hiring process and enhance the applicant experience.
The two most crucial tools that are widely popular when it comes to recruitment technology are Applicant Tracking System (ATS) and Candidate Relationship Management (CRM). On the surface, the two platforms seem identical, serving the same purpose as they both are concerned with incoming data from candidates.
However, if we dig further, then both ATS and CRM have specific roles and dedicated functions to play in hiring the candidate. They are hardly similar concepts and enhance the process in their separate ways.
The ATS vs CRM and their combination debate is not a new one. However, if this is unfamiliar territory for you, then it’s time to get over the confusion and understand the alphabet soup clearly. Hence, this blog will take you through the essential points of both the new-age technology, their benefits, and how their integration can be beneficial for your organization. So, let’s get started:
What Is ATS?
An ATS software is an automation tool that facilitates and optimizes the hiring process by tracking the applicant’s progress across his/her entire recruitment journey. It acts as a repository where employers and hiring managers create job openings, collects and organize applications, screens them, selects the right applicants, and direct candidates to move through every step of the hiring process. However, ATS is sometimes also referred to as talent acquisition and management systems.
ATS offers features, such as automatically posting job vacancies on multiple platforms, maintaining a talent pool, shortlisting candidates, scheduling interviews, managing the onboarding process, etc. It collects data from various sources, including social media, offline ads, career websites, unsolicited applications, job boards, and more.
Recruitment management through ATS is a compliance requirement as it keeps the record of applicants and recruiters rely on it. There are various options for every business, as well as for different types of companies. Most of the recruiting business can be done through a computer with a candidate tracking system, rather than through mountains of paperwork.
One useful feature is the ability to send specific selection questions to an applicant based on the position for which he or she is applying. By keeping the questions – and answers – relevant and at a minimum, using only the specific, necessary information for each candidate, the recruiter can save a lot of time.
Benefits of Applicant Tracking System
With ATS recruitment software, companies automate the creation and maintenance of applicant records. With a faster hiring process, they can save more time and effort that would rather be spent in the manual job listing and screening process. There will be no need to prepare spreadsheets or reports as ATS is enabled to build, maintain, update the data of all applicants by accessing their resumes. Employers can connect with candidates, send follow-ups, and more with just a few click
We cannot deny the fact that screening resumes manually is overwhelming for recruiters. There are hundreds of applications and going through each of them is a tough row to handle. ATS deals with this time-consuming process by initially screening the applications by using algorithms to find the right candidates based on their skills and experience. As preliminary screening is done quickly and a precise applicants list is prepared, companies can speed up the interview process and fill the position faster.
Enhanced Hiring Quality
A manual process is prone to mistakes and errors. Moreover, humans tend to get biased and make wrong decisions. However, an automated applicant tracking software improves the quality of hire by initially matching the applicants who are the right fit for the job. It narrows down the list of candidates based on job requirements, selecting the aspirants who fit the job description. Furthermore, automation also allows employers to get more information about the candidates and assess them before the hiring decision.
Established Employer Brand
Top talent looks for companies that are established and advanced. When you use an engaging recruitment system, it strengthens your position and brand in the market. Hence, attracting skilled applicants and engaging more people. A completely branded career page can have an impressive effect on candidates and improve the quality of your employees.
Some Other Proven Benefits of ATS Are below:
- ATS allows working with social and professional networks
- With ATS, you can easily individualized work with candidates amidst the hiring process
- ATS offers the feature to post job vacancies on a large number of sites or job boards
As you have learned about the ATM, the other term we shall discuss is CRM. Go through the next section and learn more about CRM and its benefits.
What Is CRM?
When we think about CRM the first thing that comes to our mind is Customer Relationship Management. Right? But there is another word that collides with CRM is candidate relationship management.
Do you rarely have good resources available at your organization for a good position? Do you often have open vacancies and start looking for unmatched candidates? Or are you often looking for worthy people yourself to introduce them to your organization’s recruiters?
If your answer is yes, all you need to do is start availing yourself with Candidate Relationship Management. Let’s start with its introduction!
A recruitment CRM (Candidate Relationship Management) is a platform that brings recruiters and candidates together and enhances candidate experience. It helps to hire managers to establish a relationship with potential candidates and manage the entire recruitment process.
It allows employers to create a talent pool that can come in handy in case of urgent requirements, approaching candidates who were earlier rejected for any reason. With competition getting fierce in the job market, leading organizations prefer staying in touch with applicants.
They look forward to having a good relationship with them but that is not possible using a pen or paper in this digital era. Therefore, CRM emerges as an effective and better way to engage top talent. Recruiters can continuously communicate with candidates, collaborate with stakeholders, track candidates, their activities, and gain analytics insights.
Benefits of Candidate Tracking System
Actively Source Candidates
With a reliable and perfect CRM tool, you can use the power of big data to your advantage and connect with the applicants who are suitable for your company and specific job position. Although the tool focuses on vacant jobs, it also considers the future requirements by keeping track, hence reducing hiring time.
Tracked Recruiting Cycle
Often candidates lose interest while completing the recruitment process and leave the portal. You might even miss the top talent due to this. Thus, CRM allows you to track the hiring cycle with its smart solution. You can identify the point where the applicant dropped out as it records every communication. Using the analytics data, you can find the reason that led to dropping out and you can take corrective measures.
When there are so many headhunters trying to scout top talent, you need to be on the edge of the game by ensuring constant communication with them. With a CRM platform, you can interact with applicants to garner the best results. It automated email campaigns to inform people about company events, job openings, recruitment drives, etc.
Before you hire any candidate, you might need the approval of other stakeholders. However, sharing resumes with each of them and waiting for their revert can be a lengthy process. CRM allows stakeholders to log in to the portal and share their reviews on a specific applicant. With no email trails, document sharing, and juggling different departments, recruiters can complete the hiring process quickly and efficiently.
Track Previously Viewed Candidate
There is a list of candidates that you interviewed earlier but did not fit your organization. With the Customer Relationship Management tool, you can search and start your recruitment cycle once again. You never know who can be great candidates for future positions!.
You should keep track of everyone who you think could take a place in your company in the future. You just need to maintain a database with the following fields: name, phone number, email address, address, and comments on knowledge, skills, and competencies.
It is always easy to update your resume if they are interested. This method is powerful but rarely used. The key point is to keep information about their knowledge, skills, and competencies.
Why Should You Integrate ATS and CRM?
For excellent recruitment results, it is important that companies simplify their talent acquisition process and hire the ideal candidate for the job. Of course, ATS plays a key role in tracking the right job applicant, the importance of CRM cannot be denied when it comes to engaging the aspirants across different stages of the hiring process.
The ATS functionalities are of no use until they are extended through a CRM. Similarly, CRM needs an applicant management system to fetch data. The bottom line is – to optimize the recruiting process and improve the quality of hire, companies need seamless integration of CRM and ATS that ensures maintenance of top talent pipelines constantly.
With the growth and development of a company, more applicants enter the ecosystem and ATS alone might not keep pace with the changes. A little help from CRM can work wonders and maximize the data in the software. ATS database speeds up the recruitment and keeps it running smoothly by shortlisting skilled applicants and helping recruiters make informed decisions.
Also Read: HRIS vs ATS: What’s The Difference?
A reliable CRM provides the hiring managers with a detailed performance report. It is the key that companies need to make the most of their ATS and adds value to the overall process. It highlights the deficiencies and assists in improving the campaigns so that they reach more candidates, ensuring that employers have made the right investment decision. What’s more? The best part is that the integration of ATS and CRM enables recruiters to maintain a good relationship with talented aspirants.
Wrapping It Up!
With the rapid growth and technological advancement, it is important that you stay ahead of technology. You must transform your hiring strategies if you want to get your hands on the most talented candidates. Thus, adopting a reliable and authentic combination is the best way to attain your goals.
You need a trusted ATS software provider to ensure long-term success. Accomplish is a one-stop destination that assures you of all-in-one recruitment software, bringing the best of both worlds to your service. Connect with us now with your unique hiring requirements and we guarantee you utmost efficiency.